(August 2, 2023). Today Tallahassee (TLH) Reckoning announced Women and Girls in Soccer (WAGS) as the franchise’s first-ever Official Impact Sponsor for its inaugural 2023-2024 season.

With this sponsorship WAGS continues to expand their legacy as a pioneer and steadfast ambassador of the women’s game at all levels and for all involved. As part of the sponsorship, the WAGS logo will be placed on the sleeve of all TLH Reckoning Reserves team, Pre-Professional team, and College/Pro Track T&D home and away jerseys. WAGS will also have a distinct digital presence as the presenting sponsor of TLH Reckoning’s ‘training days’ social media content.

“We are thrilled to partner with TLH Reckoning to help them start laying the foundation to eliminate geographic barriers for the local female players so they can fulfill their dreams,” said Lula Bauer, WAGS Chairwoman. “Ashlee and the Reckoning are right in line with our mission and we cannot wait to see all involved thrive!”

Girls and women everywhere should be free to dream. With the monetary investment WAGS is making, the community of girls and women of TLH Reckoning will know they are being seen and supported to reach their dreams. The sponsorship will further increase the visibility of WAGS and builds upon its already existing, incredible foundation within the larger women’s soccer community.

 “WAGS has personally made an incredible impact on my life as an athlete being recruited from their tournament; as a coach in their former league; as an executive with the Washington Spirit; and as a board member for United Soccer Coaches,” said Ashlee Fontes, TLH Reckoning Founder and CEO. “I am beyond excited to extend their reach and impact to the lives of a very worthy group of girls and women in Tallahassee!”

TLH Reckoning is the professionally operated girls and women’s soccer franchise emerging from Tallahassee, FL. Leading with an impact-driven, player-centered mission, TLH Reckoning is funded by sponsorships, donations and memberships. All contributions go to the development programming costs for the players. For more information on how to join the journey and make a difference, email info@tlhreckoning.com. 

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About Tallahassee (TLH) Reckoning: TLH Reckoning is the first of its kind professionally operated women’s soccer franchise emerging in Tallahassee, FL. TLH Reckoning provides College/Pro Track Training and Development (T&D) and Reckoning Futures programs. TLH Reckoning pre-professional team and reserves team will play the inaugural seasons in the Summer of 2024, with both teams competing in the USL W League and USL Academy respectively. Breaking geographic and institutional barriers the Reckoning is owned and operated by one of the most successful behind-the-scenes architects of the modern women’s game across the nation – former United Soccer Coaches President, co-founder of the Girls Academy league, Washington Spirit founding executive, FSU women’s soccer and W League alum; a female minority and a fierce advocate for girls and women in soccer.


About Women and Girls in Soccer (WAGS): WAGS is a 501 (C) 3 charitable organization singularly focused on creating opportunities for women and girls to realize their full potential.

We support five unique programs just for girls and women in soccer that promote confidence, strength, character and leadership in a variety of ways. If you are a girl or woman in soccer today, then we’re on your team, ready to help you win at whatever it is you want in the future.

Our mission is to provide opportunities to sponsor, develop, or provide educational and character building programs for the benefit of girls and women through teaching and promoting an interest in the game of soccer.

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